I’m not sure if you’re aware of the rebranding Brave character Merida recently suffered. Once a normal-looking girl, the redheaded heroine received a substantial makeover… For want of a better phrase, she was “sexed up”.
There are now reports that Disney/Pixar has reversed its
decision to make Merida’s hair a little glossier, her waist a little slimmer
and her neckline a little lower. But how does the way our childhood heroines
look affect our own self-perceptions?
Like Barbie, many onscreen females are somewhat
idealised, to say the least: think Lara Croft, Esmeralda, Jasmine… the list
goes on. Then think about plot lines Prince Charming falls for Cinderella after
she gets a makeover. Would he have fancied her in rags?
And it’s not just cartoons that do this to their female
characters: Danny in Grease loses interest in Sandy as a sweet schoolgirl but
loses his mind when she “shapes up”, smoking, squeezing into black leathers and
grinding around like she’s got ants in her pants.
Now I’m not going to lie: I loved to see Ariel swish her
red hair and watch Belle swirling across the dance floor in her twirly yellow dress
as a youngster. Girls love that stuff. But there’s something really refreshing
about Merida: she isn’t obsessed with her appearance and her entire aim in life
isn’t to marry someone rich and handsome. I didn’t love the film, but her
character was a break from the norm.
Columnist at The
Times, Caitlin Moran, wrote of the original Merida: “This is the first
Disney heroine ever not to have massive knockers, a 12-inch waist and the kind
of mouth that could suck a potato up a straw. Well done, Disney! Well done for
finally entering the 21st century.”
And of the ‘new and improved’ version? “A new picture of
her showed her with a jacked-in waist, bigger tits, a lower-cut top and a load
of eyeliner,” she says. “On top of this, Merida was no longer holding her bow
and arrow and was, instead, standing with her hands on her hips, in the
internationally recognised pose of, ‘I am a bit of a vapid pain in the arse
now.’”
Moran points out that the “non-sexy, non-married,
galloping, bow-shooting Merida” earned Disney £354 million at the box office during
its first year of release. “Listen: Merida wasn’t for you, you bloodless, cash-counting
idiots,” she says. “She was for every ten-year-old girl who hates itchy dresses
and kissing, and just wanted to carry on being herself for a bit longer.
“You can’t put a price on a girl being able to watch a
big Disney movie that says that’s an OK thing.”
Now I’m not going to come right out and link this sort of
sexualisation to an increase in the number of young girls in the UK with eating
disorders, or to a rise in demand for cosmetic surgery. But I do think it’s
important to think about what we are exposing young girls (and boys) to.
Let’s
encourage them to do more with their lives than becoming thinner, sexier and
more marriageable! Let’s show them how to become dignified rather than Disneyfied. And let’s make sure we stand up to the industry giants
when they mess with the heroines who, like Merida, just want their “freedom”.
That’s something we at Liberti are
passionate about.